Sainsbury’s commits more than £1.5 million to initiatives supporting healthier eating among children and families, funding charity projects, kitchen upgrades, and school breakfast schemes as the new academic year begins.
Sainsbury’s is putting more than £1.5 million into projects aimed at helping children and families access healthier food as the new school year begins.
The supermarket said the money will back a mix of charity work, school support and kitchen improvements intended to make nutritious food more available both during the school day and at home. Through its partnership with Comic Relief, Magic Breakfast and Rethink Food will each receive £500,000 to expand their work on food insecurity. Magic Breakfast will use the funding to provide free breakfasts for pupils, while Rethink Food will grow its National School Pantry Network so more schools in deprived areas can offer food for families to take home.
Sainsbury’s is also channeling £300,000 through its “Good food for all of us” community grants programme with Neighbourly to help upgrade school kitchens in areas of high deprivation. The money can be used for equipment such as ovens, fridges and storage, improving schools’ ability to prepare and serve food safely and efficiently.
The retailer has added further support to the Department for Education’s free Breakfast Clubs programme by giving £200 gift cards to 1,400 new schools joining the scheme. Sainsbury’s said this takes its total contribution to more than £500,000 and means more than 2,700 schools have been supported since the programme launched. Ruth Cranston, Sainsbury’s director of sustainability, said the aim was both to ease immediate pressure on families and to address longer-term barriers to healthy eating.
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